Standard Bank

Standard Bank are one of South Africa's largest financial services groups, operating in 20 countries across Africa and other key markets around the world. As part of their transition into a new head office in Jo'burg they wanted to implement a fresh set of behavioural changes to their employees – highlighting them during the various induction tours.

A series of short animations were created featuring the right way of working and it's exaggerated opposite. Each time showing the consequences effecting both characters. A touch of humour was used in each scenario as an authoritarian approach would have lost the audience.

Animation by Casual Films

Chris Browne
Art Direction + Design