Standard Bank are one of South Africa's largest financial services groups, operating in 20 countries across Africa and other key markets around the world. As part of their transition into a new head office in Jo'burg they wanted to implement a fresh set of behavioural changes to their employees – highlighting them during the various induction tours.
A series of short animations were created featuring the right way of working and it's exaggerated opposite. Each time showing the consequences effecting both characters. A touch of humour was used in each scenario as an authoritarian approach would have lost the audience.
Animation by Casual Films
Art Direction + Design