Standard Bank are one of South Africa's largest financial services groups, operating in 20 countries across Africa and other key markets around the world. As part of a company-wide initiative for Compliance, they wanted to highlight it's importnace through a year-long campaign involving seven modules about the individual areas of compliance for employees to complete. Working at comms agency WMW, I created a suite of playful characters designed to highlight key compliance areas with light-hearted animated shorts. After watching the latest animation, people were directing to the more serious training exercises, which saw an immediate increase in completion rates.
Animation by Casual Films
Art Direction + Design